Brand guidelines · v1

One road.
Everyone on it.

This page is the EuroTruck Multiplayer identity: the logo, the colours, the type and the small pieces that hold it together. Use it when you make anything with our name on it.

01

Logo

The mark is a road inside a ring of twelve points. The road is the game. The ring is Europe, and the people driving on it. The road has two lanes, because nobody drives alone here.

Primary · on dark

EuroTruck
Multiplayer

Primary · on light

EuroTruck
Multiplayer

Stacked

EuroTruck
Multiplayer

Mark

Mark · on green

One colour · white

One colour · black

Clear space

EuroTruck
Multiplayer

Use it like this

  • Keep clear space around the logo equal to the height of one ring point row (x), about a quarter of the mark.
  • Full mark from 32 px upwards. Below that, use the road alone, as in the favicon.
  • Horizontal lockup first. Stacked only when the space is square.
  • On photos or busy backgrounds, use the one colour version.

Not like this

  • Do not stretch, rotate or add effects to it.
  • Do not change the colours or recolour the ring and the road separately.
  • Do not remove ring points or redraw the road.
  • Do not put it next to the SCS Software or TruckersMP logos as if we were partners.
02

Colour

Black road, white lines, one green signal. Green is an accent, never a background for long text. Most of any layout is Asphalt.

Asphalt#050506

Main background.

Tarmac#0E1011

Panels and cards.

Kerb#1C1F21

Borders and dividers.

Fog#8A8F93

Secondary text.

Headlight#FAFAFA

Text and light backgrounds.

Signal#34D399

The accent. Links, highlights, live states.

Signal Ink#0B8F63

Green on light backgrounds.

Deep#0F766E

Plate band, quiet fills.

Rough proportion in a layout: 70% Asphalt, 12% Tarmac, 10% Headlight, 8% Signal.

03

Typography

Space Grotesk · headlines and text

Aa Gg 27

Weight 600 for headlines with tight tracking. Weight 400 and 500 for text. Free on Google Fonts.

Space Mono · labels and data

Aa Gg 27

Uppercase with wide tracking for labels. Use it for numbers, tags and anything that reads like a dashboard.

HEADLINE · 600 · -3%

Drive together.

SUBHEAD · 500

A new multiplayer mod for Euro Truck Simulator 2.

BODY · 400 · 1.6

Built in Portugal as an independent alternative to TruckersMP.

LABEL · MONO · +22%

Coming soon

04

Graphic elements

Lane line

Plate tag

PTET·MP

Ring

Live dot

Coming soon
  • The lane line divides sections and underlines banners. Always horizontal, always Signal.
  • The plate tag carries short codes: a country, a server, a version.
  • The ring works alone as a frame for avatars and badges.
  • The live dot marks anything that is happening now. One per screen.
05

Voice

Drive together. Nothing in the way.

We sound like

  • Short sentences. Say the thing.
  • A driver talking to another driver, not a company talking to a customer.
  • Honest about what exists and what does not yet.

We do not

  • Promise dates or features that are not ready.
  • Attack TruckersMP or anyone else.
  • Use hype words or walls of exclamation marks.
06

In use

EuroTruck Multiplayer banner with the logo and the line Drive together. Nothing in the way.

Banner · 1500 × 500

EuroTruck Multiplayer share image

Share image · 1200 × 630

Avatar on dark Avatar on green App icon

Avatars and app icon · 512 × 512

07

Downloads